For over a decade, Silvermoss has been helping companies and individuals develop their branding, identity and visual frameworks. We bring a seasoned mastery of design, storytelling and business strategy to craft compelling and comprehensive brand platforms for your product, service or organization. Our clients come to us time and again for our knowledge, experience and counsel in planning, designing and authoring comprehensive guidelines that become an invaluable asset to their internal corporate marketing teams.
It’s something that anyone looking to grow a business must consider. Whether you are branding yourself, a product, service or company, you need a strategic vision, message, and image to embody it. Many people approach brand management as a fire drill exercise, with the idea that they will address it when the need is present. Without strategic planning, businesses are at risk of wasting valuable budget dollars on short-sighted solutions and potentially failing altogether. It’s a costly mistake to learn, but ask any entrepreneur or seasoned marketing executive.
Well-conceived brand guidelines are the cornerstone of good brand management. They help organizations keep their brand image, message and vision in alignment. If you think you just need a logo, some fonts and some colors to get your business going, just wait until countless resources get their hands on your marketing deliverables — and decide to put their “stamp” on it. Things get out of hand really fast and you find yourself with a branding nightmare. Silvermoss will give you the tools to control your brand properly from every foreseeable aspect.